After following a corazonada to San Miguel de Allende, Josefina Carballido transformed years of experience in interior design and fashion into Casa R Concept Store. Today, she showcases the very best of contemporary Mexican fashion, artisan craftsmanship, and home décor, creating a destination where every piece tells a story and every visit celebrates the creativity, beauty, and talent of Mexico.

After building a successful fashion business in Mexico City, Sofía Askenazi followed a new dream to San Miguel de Allende, where she opened Sofía's Boutique in the heart of Centro. Known by longtime residents and returning visitors alike, her boutique offers timeless, comfortable fashion for women who want to feel elegant and confident at every stage of life. More than a boutique, it has become a place where style, friendship, and the magic of San Miguel come together.

Born and raised in San Miguel de Allende, Cristina Gerez has spent more than two decades cultivating community through food. From her farm she produces handcrafted cheeses, yogurt, eggs, and seasonal produce while championing local food systems, sustainability, and a deeper connection to the land.

For Myrna Camacho, San Miguel became more than home—it became inspiration. Through her creative agency, Proyecto Bendita, and platforms like Local Guide and San Miguel Live, she has helped introduce San Miguel to a global audience—sharing the people, culture, creativity, and community that continue to shape the city’s evolving story.

Raised in San Miguel, Isabela Castro Vera is shaping the city’s future through thoughtful hospitality, sustainable projects, and a deep commitment to community. From boutique hotels to eco-retreats, her work reflects a vision rooted in connection, culture, and possibility.

San Miguel has a way of bringing people back to what matters—and for Ana Karla Aguilar, it became a place where purpose could take new shape. For Ana Karla Aguilar, that journey began long before San Miguel. Originally from Guanajuato, she built her foundation in education, guided by a deep belief in its power to create opportunity in Mexico.

With dual citizenship in Mexico and the United States, Teri is widely known as one of San Miguel’s most dedicated community advocates. Through her work with organizations such as CRISMA, Casita Linda, and the Girls Empowerment Program, she dedicates her time to supporting initiatives that uplift families, empower young people, and strengthen the social fabric of San Miguel.

Through her leadership with Casita Linda, Louise has helped transform one of San Miguel’s most impactful charities—an organization dedicated to building sustainable homes for families living in extreme poverty.

To launch our series San Miguel Women: Stories of Purpose, we hosted a small cocktail gathering that brought together a remarkable mix of women shaping life in San Miguel. What unfolded was more than conversation—it was the beginning of new friendships, collaborations, and shared inspiration.

Sandra Vázquez is helping shape the culinary and hospitality landscape of San Miguel. As CEO and cofounder of Levain & Co., she has created beloved spaces like Panio, Cumpanio, and Hortus—places where bread, conversation, and community come together around the table.

With a background in sports science and a passion for holistic health, Lisa Attridge de Gordillo has built more than businesses in San Miguel—she has created spaces where people can restore balance, reconnect with themselves, and embrace a healthier way of living.